Our world struggles under the increasing demands of consumption. We face many challenges with overuse of materials and high consumption rates, and those things have a negative impact on human beings, animals and the environments.

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In the United Arab Emirates, and in the region, water and energy are major concerns.  Many movements were created to call everyone to take action against climate change, and groups measured by how much we saved -- in one hour or one day or during our whole lives -- and it is measured by how many people are calling for action. This includes sustainability camps, workshops and discussion on building ideas and action plans from grassroots campaigns and bottom-top influence, which mobilizes sustainability movement by a common call for action. I believe those movements tapped into young people’s potential, focusing on youth who have the time, enthusiasm and energy to effect positive change if given the platform to plan, organize and lead.
 

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Another major concern is plastic pollution. Plastic creates toxic pollution at every stage of its existence: manufacture, use and disposal.

Plastic pollution has become a major issue in the UAE and globally. We believe that by first building a relationship with the Plastic Pollution Coalition, we can then synergize our awareness and expertise around the issues related to plastic pollution and spread creative solution-oriented messages through public campaigns to young champions in the region. Another main focus right now is to have Plastic Free Campuses across the UAE, and with collaboration between select schools in the program. We’re also working on a sustainable entrepreneurship initiative to empower less fortunate women by teaching them to create useful products from plastic waste.

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We are excited about the next chapter in our advocacy work, and I’m thrilled to be a catalyst in such an inspiring global movement.